On May 1, 2026, Masahiro Kimura, Representative Director and CEO of GTS Advisory Inc., officially debuted as a writer on "Brunch Story," a premium essay platform operated by Kakao, South Korea's largest IT company.
This is not merely an expansion of our information dissemination channels. It is a strategic move to directly engage Korea's top management and opinion leaders with the "thought leadership" in Japan-Korea business that GTS Advisory has cultivated, aiming to drive a new paradigm for both nations.
What is Brunch Story?
In South Korea, "Brunch Story" stands apart from typical blogs where anyone can freely open an account; it holds a highly unique and prestigious position in the media landscape.
It is a strictly screened platform where only experts and creators from various fields who have passed a rigorous prior evaluation are granted the title of "Writer" and allowed to publish. It is a repository of highly refined knowledge, encompassing original philosophy, management theory, and literature. Consequently, it has become a space regularly read by executives of major Korean corporations and intellectuals seeking "profound insights." Gaining support on this platform is a testament to exceptionally high expertise and trust within Korean society.
We selected this platform as the "pinnacle of intellectual exchange," recognizing it as the most appropriate venue for discussing the depths of Japan-Korea business.
Our Message: Connecting the Business OS of Japan and Korea
Through this series, Kimura will chronicle the conflicts repeatedly faced on the "frontlines" of Japan-Korea business over 30 years, alongside the living insights extracted from those experiences.
He contrasts Korea's "Ballpoint Pen Business OS"—characterized by overwhelming speed and top-down, irreversible decisions—with Japan's "Pencil Business OS," which builds perfect quality through bottom-up consensus and rigorous risk verification, constantly revising with an eraser.
The true barrier in global business is not language or law; it lies fundamentally in the "incompatibility of decision-making processes (OS)." In this series, Kimura will address how to bundle these contrasting strengths to create the ultimate ensemble. Speaking from the perspective of a "Maestro" who bridges both nations, he will deliver these direct messages to Korea's business leaders.
Future Outlook
As a Maestro harmonizing diverse business elements, GTS Advisory will continue to pursue essential "Connecting the Dots" that goes beyond superficial know-how. We invite you to follow this passionate dialogue directed at the frontlines of the Korean market.
- Brunch Story Official Writer Page (Masahiro Kimura):https://brunch.co.kr/@gts-advisory
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