On Friday, July 3, 2026, Masahiro Kimura, Representative Director and CEO of GTS Advisory Inc., made a guest appearance on "Friday Station," a program on KBS WORLD Radio (Japanese Broadcast), South Korea's public broadcaster.
During the program, in conversation with MC Cho Mi-su, Kimura delved into the structural differences in business between the two countries and specific approaches to overcoming them, drawing on his 30 years of hands-on experience on the frontlines of Japan-Korea business.
Interview Highlights
The discussion covered a wide range of topics, from practical insights immediately applicable in the business field to humorous episodes unique to Korean culture.
- The Pitfalls of "Speaking the Same Language" (A Sweet Poison) An essential warning that overcoming the language barrier and sharing a "Business OS" (underlying rules) are two entirely different issues in Japan-Korea business.
- Differences in "Speed" and "Decision-Making Processes" Korea possesses an overwhelming breakthrough capability, while Japan adheres to strict quality supremacy. How to understand and adapt to the disparity in business speed caused by different risk tolerances.
- The Role of a "Maestro" Harmonizing Values Going beyond mere mediation or advice (bridging), GTS Advisory binds different Business OSs together to create the ultimate ensemble. Exploring the essence of our dedicated "hands-on" support.
- What is "Hachagam" (The Feeling of Getting Out of a Car)? With a touch of humor, Kimura unpacked the cultural background of this uniquely Korean sensibility, which values "how one is perceived by others when stepping out of a vehicle."
- Focusing on "90% Commonality" Rather Than Differences Because we are neighboring countries, it is easy to focus on the "10% differences." However, the two nations actually share a "90% commonality." The core message was that focusing on this commonality is the key to building genuine partnerships.
Archive Audio Now Available (Free Streaming)
The broadcast from that day is archived on the official KBS WORLD Radio website and can be listened to for free at any time. For those engaged in Japan-Korea business or contemplating future global expansion, this program is filled with hints for breaking through the status quo. We invite you to listen during your commute or free time.
▶︎ Listen to the radio audio archive Here (You will be redirected to the official KBS WORLD Radio website)
Future Aspirations of GTS Advisory
Differences in culture and Business OS can sometimes pose significant barriers. However, if these differences are correctly understood and mutual strengths are combined, unprecedented and innovative synergies can be created. As a "Partner" deeply integrated into our clients' internal operations on the front lines, and as a "Maestro" harmonizing diverse business elements, GTS Advisory will continue to powerfully support your endeavors.
External Article
Read related article