On June 24, 2026, Masahiro Kimura, CEO of GTS Advisory Inc., successfully completed the recording of a special three-part lecture series for HUNET, South Korea's largest corporate edutech platform.
This series is scheduled to be released after August 2026 as exclusive paid content for HUNET CEO members on their premium media platform, "HUNET CEO," which is curated specifically for C-Level executives.
Lecture Theme: "The Essence of Japan-Korea Business ── A Hybrid Strategy of Speed and Trust"
Currently, many Korean companies are accelerating their entry into the Japanese market and pursuing business alliances. However, many projects falter when they encounter the "unspoken rules" that lie beyond language and legal barriers.
Based on Kimura’s "raw, frontline experience" spanning over 20 years—from the core of the Samsung Group and the founding of GameOn to his leadership in a general trading company—this lecture unravels the fatal traps and the keys to breakthroughs in Japan-Korea business.
Lecture Highlights (3-Part Series, Scheduled for August Release)
- Part 1: The Asymmetry of Decision-Making ── Why Japan's "Slowness" Transforms into the Ultimate Weapon
Contrasting Korea's "Ballpoint Pen Business OS," which relies on overwhelming top-down decisions, with Japan's "Pencil Business OS," which involves continuous revision and rigorous risk verification. This session explains the mechanism by which Japan generates robust execution power once a consensus is finally reached. - Part 2: The Trap of Localization ── Why Korean-Style Management Collapses Japanese Subsidiaries
"We thought we adapted to the Japanese market, but our Japanese staff are resigning en masse." This session dives into the localization traps many companies fall into and presents a management approach as a "Maestro" who harmonizes different values. - Part 3: A Country Where Capital and Logic Don't Always Apply ── Strategies for Earning the "Trust Assets" of Japanese Companies Explaining that the Japanese market is a unique environment that values "long-term trust" even more than the "logic of capital." The lecture guides viewers through concrete steps to acquire solid "trust assets" from Japanese companies and build genuine partnerships.
Future Outlook for GTS Advisory
As a "Maestro" orchestrating different Business OSs according to the situation, GTS Advisory will further strengthen its executive education and training programs for both inbound and outbound Japan-Korea business. Leveraging our robust executive network, including the Seoul Japan Club (SJC), we will continue to expand our highly effective consulting business, "Connecting the Dots" for Japanese companies entering Korea and Korean companies exploring the Japanese market.
- HUNET CEO Official Website: https://ceo.hunet.co.kr/ (The direct viewing link will be updated upon the official release in August)
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