Starting in April 2026, opinion columns authored by Masahiro Kimura, CEO of GTS Advisory Inc., have begun serialization in the opinion section of Korea NGO News (www.ngonews.kr), a comprehensive internet media outlet in South Korea.

Background of the Publication
This serialization was initiated following a direct request from Kim Seung-dong, CEO of Korea NGO News, who highly evaluated the content published on Mr. Kimura's official owned media (NAVER Blog) directed at Japan-Korea business leaders. Through this official republication agreement, GTS Advisory's unique insights into the differences between Japanese and Korean business cultures and social structures are now reaching a broader audience in Korea.

Featured Articles (As of April 2026)
The opinion section covers a wide range of topics, from differences in consumer behavior between Japan and Korea to everyday cultural comparisons. The featured articles include:

  • "The Illusion That Going to Shinjuku Isetan Means 'Succeeding in Japan'" (Published April 26)
  • "The Day Department Stores Disappeared from Shibuya: Why Does Seoul Shine?" (Published April 19)
  • "Why Do Korean Children Read More Comics Than Children in Japan, the Home of Manga?" (Published April 11)
  • "What Do You Mean 'Gadamai' Isn't Japanese?" (Published April 4)

Future Outlook
As a "Maestro" who harmonizes diverse business elements, GTS Advisory focuses not only on direct consulting for clients but also on sharing insights through various media channels. Through this ongoing serialization, we will continue to contribute to deepening mutual understanding between Japan and Korea and building a better business environment.

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